Experimenting with B2B Marketing Strategies and Hypothesising The Future of B2B Marketing Beyond 2022
October 27, 2022
| 12:00pm - 14:35pm AEDT |9:00am - 11:35am SGT
The Science of B2B Marketing
12:05pm - 12:35pm AEDT
Natalie Truong, Chief Marketing Officer @ Mercer
The Chemistry of Customer Marketing
12:35pm - 13:05pm AEDT
Ljubica Radoicic, Director APAC Marketing & Customer Success @ Autodesk
Mythbusting ABM for Demand Gen Leaders
13:05pm - 13:35pm AEDT
Daniel McDermott, Marketing Director @ Mimecast.
Nikki Taylor, Marketing Growth Strategy Director (AMEA) @ UPS
Field Marketing in 2023 - Optimisation Experiment
13:35pm - 14:05pm AEDT
Anya Slowenko, A/NZ Marketing Strategist @ Hootsuite
Fred Catherine, Marketing Director @ Dataiku
Culture of Change: Breaking the Status Quo
14:05pm - 14:35pm AEDT
Tracy Gawthorne, VP/Chief Marketing Officer @ Capgemini
Belinda Pervan, VP/ APJ Marketing, Veamm Software
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The Future of B2B Marketing is HERE.
We know marketing hasn’t been easy of late; we know it seems like you can’t keep your head above water, but we think it’s time that — as B2B marketers — we all step into the lab and start experimenting with new trends.
That’s why IQPC Australia and ON24 are excited to open the B2B Digital Marketing Lab for one day only on 27 October. Here, you will hear from some of APAC’s leading B2B marketers about how they hypothesise, design experiments and then trial the different tactics that keeping us on our toes.
Here’s what’s in store for our Marketing Lab:
- How field marketers can optimise lead quality and prospect potential through innovation and experimentation
- Account Based Marketing for demand generation leaders
- Hypothesising customer marketing trends in 2023 and beyond
- Creating customer-centric marketing plans that deliver optimised results
Featured Speakers
Natalie Truong
Chief Marketing Officer - Asia, Middle East & Africa (AMEA)
Mercer
Frederic Catherine
Marketing Director
Dataiku
Anya Slowenko
ANZ Marketing Strategist
Hootsuite
Tim Johnston
Senior Marketing Director, APJ
On24
Daniel McDermott
Director Marketing A/NZ
Mimecast
Nikki Taylor
Marketing Growth Strategy Director, Asia Pacific, India, Middle East, Africa (AMEA)
UPS
Belinda Pervan
Vice President, APJ Marketing
Veamm Software
Tracy Gawthorne
VP/Chief Marketing Officer
Capgemini
Ljubica Radoicic
Director APAC, Marketing & Customer Success (CX)
Autodesk
Izaac Chong
Senior Manager, Digital Content & Marketing
IQPC Australia
Who Should Attend?
B2B Marketing Professionals, including:
Chief Marketing Officers
Marketing Directors & Heads
Digital Marketing
Partner Marketing
Demand & Lead Generation
Field Marketing
Marketing Operations
Channel Marketing
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