Field Marketing in 2023 – The Optimisation Experiment

Field Marketing has changed dramatically over the past three years. Teams have turned to digital settings to build brand awareness, interact with prospects and customers and support lead generation efforts. 

But, what does field marketing look like for APAC’s leading B2B field marketers in a hybrid environment — especially one with a strong in-person presence?

In this panel discussion, we sit down with our experts to discuss past field marketing experiments, how they performed and predict what the future of field marketing in 2023 and beyond might look like.

Key Takeaways:

• How to get the right balance of in-person, online and hybrid event marketing mix
• How to increase conversion rates by leveraging engagement and intent data captured from both online and in person events
• Understanding and defining the benefits field marketing will have to your business and leveraging digital and in-person channels to explore new opportunities.
• Experimenting with field marketing – how can we leverage hybrid field marketing strategies that generate and optimise lead potential with customers.