B2B buyers are more digitally savvy, empowered and demanding than ever.

Delivering pipeline momentum across both customer and non-customer accounts requires a clear focus on engaging buying groups, responding to digital signals and optimising the path toward a buying decision. 

Tune into this session to hear how panelists use demand generation and ABM to attract buyers from new and existing customer accounts through:

• Defining a strategy that aligns with both sales and marketing teams
• Managing the intersection of marketing and sales to optimise pipeline and funnel management
• Creating and executing campaigns that attract and pull in new buying groups and potential leads
• Feeding intent and buying signals of customers to sales teams in real-time
• Understanding how to scale your ABM strategy without (too much) stress

Field Marketing in 2023 – The Optimisation Experiment

Field Marketing has changed dramatically over the past three years. Teams have turned to digital settings to build brand awareness, interact with prospects and customers and support lead generation efforts. 

But, what does field marketing look like for APAC’s leading B2B field marketers in a hybrid environment — especially one with a strong in-person presence?

In this panel discussion, we sit down with our experts to discuss past field marketing experiments, how they performed and predict what the future of field marketing in 2023 and beyond might look like.

Key Takeaways:

• How to get the right balance of in-person, online and hybrid event marketing mix
• How to increase conversion rates by leveraging engagement and intent data captured from both online and in person events
• Understanding and defining the benefits field marketing will have to your business and leveraging digital and in-person channels to explore new opportunities.
• Experimenting with field marketing – how can we leverage hybrid field marketing strategies that generate and optimise lead potential with customers.