Experimenting with B2B Marketing Strategies and Hypothesising The Future of B2B Marketing Beyond 2022

October 27, 2022 | 12:00pm - 14:35pm AEDT |9:00am - 11:35am SGT 

Ljubica Radoicic

Director APAC, Marketing & Customer Success (CX) Autodesk

Day Agenda

12:35 PM The Chemistry of Customer-Centric Marketing – Hypothesising Customer Marketing Trends in 2023

After a difficult two-and-a-half years, marketers have become more agile and more digitally savvy … and so have our customers. These days, customers expect a seamless, user-friendly experience. Thing is: that’s not easy to create. Today’s marketers are faced with crafting and unifying experiences across every touchpoint, focusing heavily on customer data to support campaign planning and decision making. How can they make it all happen without losing their minds? 

Join us for this panel discussion, where we will hear from our marketing leaders on:

  • The customer marketing strategies they are currently working on
  • How they intend to scale their customer marketing strategy
  • What the future has in store for customer-centric marketing in 2023
  • How to stay ahead of customers through innovation