B2B buyers are more digitally savvy, empowered and demanding than ever.

Delivering pipeline momentum across both customer and non-customer accounts requires a clear focus on engaging buying groups, responding to digital signals and optimising the path toward a buying decision. 

Tune into this session to hear how panelists use demand generation and ABM to attract buyers from new and existing customer accounts through:

• Defining a strategy that aligns with both sales and marketing teams
• Managing the intersection of marketing and sales to optimise pipeline and funnel management
• Creating and executing campaigns that attract and pull in new buying groups and potential leads
• Feeding intent and buying signals of customers to sales teams in real-time
• Understanding how to scale your ABM strategy without (too much) stress