Webinar now available On-Demand.

According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year.

As the online world gets noisier, you need to cut through the clutter and find the conversations that matter to you.

Social listening is unprompted, real time, and unfiltered and looks at what people are talking about online, on forums, social media, underneath news articles, and on websites.

In this interactive webinar, we'll delve into what social listening is, and the 5 steps to launch a successful social listening program.

Key discussion points include:

• What social listening is and how to turn consumer data into actionable insights for your organisation
• The 5 step framework to launching a successful social listening program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
• How Nestlé implemented a social listening program and surfaced actionable consumer and market insights to make smart, proactive decisions across the business – from marketing to product development.