The Customer Show Day 1

Strengthening customer engagement and loyalty through unparalleled customer experiences

The Customer Show | Day One | Wed 18 September 2024

9:15 am - 9:30 am Conference opening | Opening remarks from The Customer Show Chair


9:30 am - 10:00 am International Keynote | Unplugged - The Club That is Disconnecting Humans, To Reconnect Our World

Mimi Nicklin - Bestselling Author, CEO and Empathy Advocate, Empathy Everywhere

52% of us are lonely, 24% of Australian homes contain one sole member and isolation is estimated to cost the Aussie economy $2.7 billion per year. We need an intervention but do we know how? And can your brand experience be part of the change? 

 

In this keynote, by Award-Winning and International Bestselling Empathy Expert, Mimi Nicklin, you will discover the reach of the Empathy Deficit, its impact on our consumers and their consumption choices, and the brands who are filling the gaps - and reaping the rewards. Discover: 

 

  • Creating a workplace culture rooted in empathy, reducing disengagement and presenteeism, and promoting overall employee well-being 
  • Learn how empathetic leadership can directly address employee disengagement, leading to higher morale, increased productivity, and a more committed workforce 
  • Examining the connection between empathetic employee experiences and improved customer interactions, creating a more positive and loyal customer base 
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Mimi Nicklin

Bestselling Author, CEO and Empathy Advocate
Empathy Everywhere

10:00 am - 10:30 am Case Study | Cultural transformation for customer-centricity: Flybuys’ journey to an end-to-end customer experience

Deidre Boyle - Chief Customer Officer, Flybuys


  • Discover how Flybuys transformed its approach to create a customer journey centered around the customer, requiring a cultural shift that engaged and motivated employees to adopt this new approach 
  • Understanding the importance of communicating the "why" behind the customer experience transformation, ensuring employees understand and embrace the purpose as well as the processes involved  
  • Amplifying the voice of the customer, creating a culture where challenges are addressed head-on and customer feedback drives continuous improvement  
  • Understanding the necessity of viewing customer experience from a complete ecosystem perspective, focusing on cultural transformation as the foundation for sustained success and a shift from task-oriented to purpose-driven problem-solving 
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Deidre Boyle

Chief Customer Officer
Flybuys

10:30 am - 10:50 am Using AI to transform the customer experience - practical lessons and insights from building an AI First strategy

Declan Ivory - VP of Customer Support, Intercom
  • Understanding what an AI first strategy is and how to implement one 
  • An overview of how intercom has implemented this strategy – a look at the objectivves, considerations, practical advice, lessons learned and the benefits achieved to date 
  • What’s next – it's a journey not a destination 


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Declan Ivory

VP of Customer Support
Intercom

10:50 am - 11:20 am Networking Break

11:20 am - 11:40 am Case Study Rebranding Success: mycar’s comprehensive customer experience transformation post-divestment

Adele Coswello - Chief Customer Officer, mycar Tyre & Auto


  • By focusing on every customer touchpoint, we explore how mycar disrupted the industry by repositioning its brand and customer experience strategy after being divested from Wesfarmers 
  • Unpacking mycar’s journey to develop an online customer experience that rivals the best retail experiences, going beyond industry standards and competitors to create a seamless digital interaction 
  • Understand the training initiatives that equipped mycar’s technicians, traditionally not customer service agents, to deliver exceptional customer experiences 
  • Discovering the new targets mycar implemented to measure customer experience, shifting the focus from traditional metrics of sales and profit to a more holistic view of customer advocacy advocacy and brand perception 

 

Adele Coswello, Chief Customer Officer, mycar Tyre & Auto 

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Adele Coswello

Chief Customer Officer
mycar Tyre & Auto

11:40 am - 12:10 pm How Do You Eat an Elephant? One Chat at a Time for Customer Retention

Luke Bridges - Head of Strategic Growth and Programs, Kudosity

In his New York Times bestseller Atomic Habits, James Clear reveals how a 1% improvement can lead to transformative results. In our session, you'll discover how we adopted this philosophy to revolutionise messaging for retention use cases, such as resolving declined payments. By leveraging conversational AI to engage with subscribers in a human-like way and enhancing the customer experience, we achieved a fivefold improvement in retention, resulting in over $1 million a year in saved revenue. Join us to learn how you, too, can apply these strategies to boost customer retention and grow your subscription revenue. 

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Luke Bridges

Head of Strategic Growth and Programs
Kudosity

12:10 pm - 12:30 pm Case Study | How Webjet implemented a VoC strategy enhanced by AI to improve their customer experience outcomes and reduce their operating costs by 35%

Ben Coughlin - CCO, Webjet


  • Understanding how Webjet analysed their customer journeys to identify friction points, streamline customer interactions and improved clarity to reduce unnecessary outreach to contact centres 
  • Utilising customer journey analysis to assess why customers contact your organisation and identifying areas where improved information and automation could prevent the need for contact 
  • Learning about the design and implementation of Webjet’s VOC program, which through a simple three-question survey achieved a 20% completion rate, and the use of AI to manage this data to identify and address customer challenges 
  • Insights into Webjet’s approach towards AI implementation, with a focus on exploratory innovations to enhance the customer experience, rather than simply exploiting cost-saving opportunities 
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Ben Coughlin

CCO
Webjet

12:30 pm - 1:00 pm Practical AI for humans: A CX Professional’s user guide

Belinda Haden - Director of Portfolio Consulting, NICE


  • A comprehensive overview of how organisations can leverage AI to elevate their CX strategies 
  • Practical applications of AI and real examples in this space 
  • Understanding the essential steps for AI readiness, to ensure that your organisation is prepared to implement AI but also positioned to optimise its potential 
  • How to strategically integrate AI in a way that genuinely enhances the customer journey 


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Belinda Haden

Director of Portfolio Consulting
NICE

1:00 pm - 1:30 pm Networking Break

1:30 pm - 2:00 pm Case Study | How Venues NSW Developed an award-nominated VoC transformation that achieved a 360° customer view in 18 months

Tom Dellas - Manager Customer Insights and Strategy, Venues NSW
Robert Lopez - Chief Marketing and Innovation Officer, Norths Collective
  • Learn how Venues NSW redefined their approach to understanding customers, automating their Voice of Customer (VoC) program to achieve a comprehensive 360° view of their audience 
  • Discover how historical data analysis and automated processes enabled Venues NSW to identify and resolve easily fixable issues, significantly enhancing their customers’ experience 
  • Explore the results of Venues NSW’s revamped strategy, including record-breaking attendance, increased NPS scores, and the recognition of their award-nominated project, achieved in 18 months 
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Tom Dellas

Manager Customer Insights and Strategy
Venues NSW

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Robert Lopez

Chief Marketing and Innovation Officer
Norths Collective

2:00 pm - 2:40 pm Implementing best practices for omnichannel integration to create a unified customer experience

Adele Coswello - Chief Customer Officer, mycar Tyre & Auto
Nicole Mathias-Browne - Chief Customer Officer, Mercer Super
Ben Coughlin - CCO, Webjet


  • Integrating various communication channels to provide a seamless and consistent customer journey 
  • Ensuring consistency and fluidity across online and offline touchpoints to meet customer expectations 
  • Adopting best practices for a unified and cohesive customer experience to enhance satisfaction and loyalty  
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Adele Coswello

Chief Customer Officer
mycar Tyre & Auto

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Nicole Mathias-Browne

Chief Customer Officer
Mercer Super

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Ben Coughlin

CCO
Webjet

2:40 pm - 3:10 pm Case Study | How The Party People used AR and VR to enhance their customers’ experience through the award-winning Augmented Reality Mirror

Dean Salakas - Chief Executive Officer, The Party People
  • Discover how The Party People's AR mirror enhances costume shopping by allowing virtual try-ons, reducing the hassle of physical changing rooms and enhancing customer satisfaction 
  • Learn about the unique features of The Party People's AR mirror, including the world's first integration of checkout functionality directly on the mirror, turning any space into an interactive, shoppable area 
  • How the AR mirror addressed major retail challenges by reducing costs associated with staff, stock and rent, and examining its applications as a scalable solution for the future of retail 
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Dean Salakas

Chief Executive Officer
The Party People

3:10 pm - 3:20 pm End of Day One | Closing remarks from The Customer Show Chair