• How Tourism and Events Queensland tackled the challenge of creating a distinctive brand in a highly competitive and saturated market through an innovative campaign 
• Understanding how Tourism and Events Queensland captures potential tourists in the "dream" stage of their journey, influencing their consideration mindset well before the booking phase, to drive more considered holiday purchases 
• Extending customer experience beyond the booking and ensuring a seamless and engaging lead-up to the event to foster lasting impressions and encourage repeat visits 
• Leveraging extensive research and social listening efforts like word-of-mouth, social media posts and other insights into why people take holidays to shape effective marketing strategies 

Kim McConnie

Group Executive Marketing
Tourism and Events Queensland

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Discover how REA Group pioneered personalised customer engagement strategies to help Australians engaging with property stay connected and informed. In this fireside chat, Sarah Myers, GM Audience & Marketing at REA Group, and moderator Lewis Barnes, GM Australia & Senior Customer Success Director, Braze, will explore how data-driven insights and customer-centric approaches enabled REA to adapt and maintain seamless experiences for their audience that have helped Australians keep moving.

Lewis Barnes

General Manager Australia and Senior Manager Customer Success
Braze

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Sarah Myers

General Manager Audience and Marketing
REA Group

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• Discovering how Boody ensures a seamless customer experience through their online shopping experience, reinforcing their unique brand tone of voice through their packaging, social media responses and unboxing experiences 
• Maintaining consistent positioning, experiences and messaging from in-store staff while retailing through online and physical marketplaces 
• Exploring how Boody is preparing to launch shapewear in a way that complements their body-positive and inclusive brand narrative, shaping the messaging to avoid conflicts with their established brand story 

Ruth Haffenden

Chief Marketing Officer
Boody

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• Exploring how the CMO role will evolve over the coming years and the importance of close collaboration with cross functional teams to support your entire business 
• Leveraging the transformative effects of AI and emerging technologies on marketing strategies, including content, analytics and skill sets   
• Understanding cybersecurity risks to protect customer data and ensure secure marketing practices 
• Learning about the key skills needed for future CMOs, such as data literacy, technological proficiency, strategic collaboration, and holistic business understanding 

Wendy Mak

CMO & GM, Sustainability & Stakeholder Communications
MUFG Pension and Market Services

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Marie Delaitre

General Manager Performance and Reward
MUFG Pension and Market Services

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• An overview of what’s new in digital marketing for SMEs and how data insights can drive real results for SMEs 
• Understanding marketing benchmarks and best practices for SMEs  
• Mastering small budgets and limited resources  
• How to drive community engagement and create loyal fans

Renee Chaplin

Vice President APAC
Constant Contact

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• Is marketing an art or a science? This case study shows how the right combination of strategy and design is delivering a new brand for Navy health that is creating distinction, differentiation and a pathway to growing beyond a niche market 
• The Science: Understanding the strategic process behind repositioning Navy Health - the data, consumer behaviour, and theory that drove the change 
• The Art: Utilising refreshed symbolism, colour, imagery and messaging - the creativity and emotional resonance behind the redesign 
• The Test Lab: Engaging extensively with current and prospective customers to test, learn and gain insights that inform and refine your brand strategy 

Adam Dixson

Chief Marketing Officer
Navy Health

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• Leveraging data to understand the effectiveness of different sources and audience touchpoints. 
• Successfully launching new brands in a challenging retail environment, focusing on differentiation and telling the compelling stories associated with each individual brand 
• Explore how data analytics drives decision-making in paid digital and affiliate advertising, ensuring that marketing efforts are aligned with customer needs and preferences for maximum impact 

Roger Lee

Head of Digital
Brand Collective

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• Designing a CRM strategy that focuses on understanding and meeting the needs of your customers, fostering stronger relationships and enhancing retention 
• Leveraging customer data to create personalized experiences that drive customer loyalty and attract new customers 
• Developing a customer retention strategy that leverages the advocacy of loyal customers to maximise your retention and acquisition strategies 

Sophia Attrill

CRM and Loyalty Manager
Milkrun

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• Developing content that engages your customers and audiences in your organisation’s story, vision and purpose 
• Creating online communities to engage authentically and effectively with your audience, reinforce brand image and increase loyalty 
• Ensuring consistent and seamless experiences across all your organisation’s touchpoints to reinforce trust and reliability 

Briony Kennedy

Founder & CEO
Adorn Cosmetics

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• Developing and implementing customer experience (CX) elements that provide compelling reasons for customers to choose Big W over competitors 
• How Big W brings brand strategies to life across digital and in-store environments, leveraging brand strategy and design collateral to create a consistent and engaging customer experience 
• Delivering brand consistency, tone of voice, and brand activations, creating impactful touchpoints that enhance customer loyalty and engagement 

Sabrina Douglas

Head of Marketing - Brand and Customer Experience
Big W

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• Developing social media content strategies that deliver fun and engaging content that resonates with your audience, and strikes the right balance between educating and entertaining 
• Cultivating a sense of belonging and community through social media groups and utilising this as an additional way to deliver value to your customers  
• Leveraging organic social media to educate and influence your market about the benefits your product whilst building brand love and loyalty 

Briony Kennedy

Founder & CEO
Adorn Cosmetics

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April Gore

Social Media Manager
Lyka Pet Food

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Ellyce Horan

Marketing Manager
Incu

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Adam Dixson

Chief Marketing Officer
Navy Health

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