The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
The Marketing Fest Day 2
The show that helps you hack and impact marketing performance where it matters
The Marketing Fest | Day Two | Thu 19 September 2024
9:40 am - 9:50 am
Start of Day Two | Opening remarks from The Marketing Fest Chair
9:50 am - 10:20 am
Case Study | How Tabcorp navigates the challenges of providing customers with near-instantaneous communications and achieves real-time personalisation to deliver engaging betting and entertainment experiences
Jo Jones -
Head of Digital Marketing,
Tabcorp
- Implementing the technology and data processing capabilities required to deliver precise, timely messaging and ensure that content is tailored and relevant to each customer in real-time
- Balancing personalised marketing with customer privacy needs, particularly given upcoming changes to privacy laws and evolving customer consent practices
- Discover how Tabcorp leverages digital media, biddable and paid social media, customer segmentation, and targeted web and app experiences to drive better customer interactions
10:20 am - 10:50 am
Fireside Chat | How Adore Beauty capitalises on the advantages of being an online-only platform to build strong partnerships and create compelling, data-driven campaigns that resonate with customers
Gerard Richardson -
Head of Retail Marketing,
Adore Beauty
Robert Lopez - Chief Marketing and Innovation Officer, Norths Collective
- Developing campaign strategies and media approaches that keep your organisation nimble and responsive to changing customer behaviours and priorities in an unpredictable economic environment
- Learning how Adore Beauty uses data from customer interaction to gain insights, drive demand and evolve product offerings and marketing strategies in real-time
- Utilising pricing strategies and effectively communicating value to price-conscious customers in the current economic climate
10:50 am - 11:20 am
Networking Break
11:20 am - 12:00 pm
Panel discussion | Exploring the symbiotic relationship of marketing and customer experience to enhance your organisation’s success and drive improved outcomes
Jo Jones -
Head of Digital Marketing,
Tabcorp
Sophia Attrill - CRM and Loyalty Manager, Milkrun
Eva Lagrange - Head of Marketing & Digital, Rhino-Rack
Karina Squires-Unkles - Customer Experience Enablement Manager, AAMI
- Leveraging strategic insights from both marketing and CX to drive better decision-making and create more impactful campaigns
- How to develop and implement synergistic strategies that align marketing goals with CX objectives, ensuring a cohesive approach that resonates with customers
- Building brand loyalty, improving customer satisfaction and driving long-term growth for your organisation through seamlessly integrated marketing and customer experience strategies
12:00 pm - 12:30 pm
Driving Consumer Engagement to strengthen the resonance of a brand and a product portfolio, globally
Eva Lagrange -
Head of Marketing & Digital,
Rhino-Rack
Getting global and local inputs to gain feedback and guide the development of new products, creating a global culture from Product and Marketing strategy to Go-To-Market plans
Marrying direct-to-consumer marketing with B2B retailer relationships to meet business objectives, reflecting brand identity and product offering.
Aligning media strategy, ambassadorship, content creation and grassroot presence to create cohesive marketing campaigns and create authentic and innovative engagement with consumers.
12:30 pm - 1:00 pm
Case Study | Incu’s journey of elevating their digital presence to strengthen brand recognition and reach
Ellyce Horan -
Marketing Manager,
Incu
- Empowering staff across your organisation to contribute effectively towards social media content creation through training initiatives
- Incorporating diverse opinions and inputs into your social media strategy whilst maintaining consistency across your digital channels
- Creating strong and ongoing alignment between your social media presence and your brand, ensuring that this does not get sidelined in the pursuit of engagement metrics and KPIs
1:00 pm - 1:30 pm
Networking Break
1:30 pm - 2:00 pm
Case Study | Prescribing Customer Centric Communications: Embedding Digital into Traditional Pharma-Marketing
Lauren Papandony -
Digital Manager,
AstraZeneca
- Integrating digital campaigns, innovation, and emerging digital trends to rock the pharma-marketing-boat and enhance customer engagement!
- Explore how digital can complement traditional marketing strategies to better reach healthcare professionals and patients
- Crafting customer-centric communications while maintaining regulatory compliance.
- See how the pharma industry balances the utilisation of a field-force that visits customers face2face AND digital, to create a unified CX
2:00 pm - 2:20 pm
Leveraging AI to Supercharge Your Marketing Strategy: A Case Study Approach
Chris Rollings -
Founder,
Dare Together
- Using AI to create hyper-personalised marketing campaigns by analysing customer data and behaviour in real-time, allowing for tailored messaging and offers
- Leveraging AI-powered predictive analytics to forecast trends, customer needs, and market shifts, enabling proactive and data-driven decision-making
- Understand how AI can improve customer engagement through intelligent chatbots, automated responses, and dynamic content, ensuring a seamless and responsive customer experience
2:20 pm - 3:00 pm
Panel discussion | Getting the most out of your martech stack – are you utilising the solutions that your organisation uses to their full potential?
Lauren Papandony -
Digital Manager,
AstraZeneca
Ruth Haffenden - Chief Marketing Officer, Boody
Tim Armstrong - Director Digital Capability and Data, Nova Entertainment
- Understanding the common inhibitors to making the most of your marketing stack
- Ensuring seamless integration between different marketing technologies to enhance data flow and operational efficiency
- Exploring best practices for training and empowering your team to fully utilise the capabilities of your martech stack, to ensure consistent and effective usage across your organisation
