The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Adam Dixson
Chief Marketing Officer Navy Health
The Marketing Fest Day 1
12:00 PM Case Study | Rebranding Navy Health: Using art and science to reposition the brand to appeal to a broader target market
- Is marketing an art or a science? This case study shows how the right combination of strategy and design is delivering a new brand for Navy health that is creating distinction, differentiation and a pathway to growing beyond a niche market
- The Science: Understanding the strategic process behind repositioning Navy Health - the data, consumer behaviour, and theory that drove the change
- The Art: Utilising refreshed symbolism, colour, imagery and messaging - the creativity and emotional resonance behind the redesign
- The Test Lab: Engaging extensively with current and prospective customers to test, learn and gain insights that inform and refine your brand strategy
3:30 PM Panel Discussion | Building brand love and retention through social media content and community
- Developing social media content strategies that deliver fun and engaging content that resonates with your audience, and strikes the right balance between educating and entertaining
- Cultivating a sense of belonging and community through social media groups and utilising this as an additional way to deliver value to your customers
- Leveraging organic social media to educate and influence your market about the benefits your product whilst building brand love and loyalty
Check out the incredible speaker line-up to see who will be joining Adam.
Download The Latest Agenda
