Gerard Richardson

Head of Retail Marketing Adore Beauty

The Marketing Fest Day 2

10:20 AM Fireside Chat | How Adore Beauty capitalises on the advantages of being an online-only platform to build strong partnerships and create compelling, data-driven campaigns that resonate with customers


  • Developing campaign strategies and media approaches that keep your organisation nimble and responsive to changing customer behaviours and priorities in an unpredictable economic environment 
  • Learning how Adore Beauty uses data from customer interaction to gain insights, drive demand and evolve product offerings and marketing strategies in real-time 
  • Utilising pricing strategies and effectively communicating value to price-conscious customers in the current economic climate 

Check out the incredible speaker line-up to see who will be joining Gerard.

Download The Latest Agenda