The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Jasmyne Munro
Head of Customer Experience Lake Macquarie City Council
The Data & IT Expo Day 2
10:30 AM Panel discussion | Utilising comprehensive customer profiles for enhanced understanding and engagement
- Exploring techniques for analysing consolidated customer data to gain deep insights into preferences and behaviours
- Enhancing customer segmentation and targeting through actionable insights derived from unified customer profiles
- Optimising marketing strategies and communication channels to deliver relevant and personalized experiences that drive engagement and loyalty
12:30 PM Case Study | How the Lake Macquarie City Council utilised customer insights to increase the accessibility of their services and digital channels
• Increasing the accessibility of customer data to council staff to make full use of available information and enhance your entire staff’s capabilities to generate their own customer insights
• Utilising customer insights to design services that meet the accessibility needs of our customers
• Assessing website activity and introducing web chat services to aid constituents on high-traffic pages
Check out the incredible speaker line-up to see who will be joining Jasmyne.
Download The Latest Agenda
