The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Jo Jones
Head of Digital Marketing Tabcorp
The Marketing Fest Day 2
9:50 AM Case Study | How Tabcorp navigates the challenges of providing customers with near-instantaneous communications and achieves real-time personalisation to deliver engaging betting and entertainment experiences
- Implementing the technology and data processing capabilities required to deliver precise, timely messaging and ensure that content is tailored and relevant to each customer in real-time
- Balancing personalised marketing with customer privacy needs, particularly given upcoming changes to privacy laws and evolving customer consent practices
- Discover how Tabcorp leverages digital media, biddable and paid social media, customer segmentation, and targeted web and app experiences to drive better customer interactions
11:20 AM Panel discussion | Exploring the symbiotic relationship of marketing and customer experience to enhance your organisation’s success and drive improved outcomes
- Leveraging strategic insights from both marketing and CX to drive better decision-making and create more impactful campaigns
- How to develop and implement synergistic strategies that align marketing goals with CX objectives, ensuring a cohesive approach that resonates with customers
- Building brand loyalty, improving customer satisfaction and driving long-term growth for your organisation through seamlessly integrated marketing and customer experience strategies
Check out the incredible speaker line-up to see who will be joining Jo.
Download The Latest Agenda
