The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Kim McConnie
Group Executive Marketing Tourism and Events Queensland
The Marketing Fest Day 1
9:30 AM Case Study | Standing Out in a Crowded Market: Tourism and Events Queensland's Strategy for Creating Brand Distinction
- How Tourism and Events Queensland tackled the challenge of creating a distinctive brand in a highly competitive and saturated market through an innovative campaign
- Understanding how Tourism and Events Queensland captures potential tourists in the "dream" stage of their journey, influencing their consideration mindset well before the booking phase, to drive more considered holiday purchases
- Extending customer experience beyond the booking and ensuring a seamless and engaging lead-up to the event to foster lasting impressions and encourage repeat visits
- Leveraging extensive research and social listening efforts like word-of-mouth, social media posts and other insights into why people take holidays to shape effective marketing strategies
Check out the incredible speaker line-up to see who will be joining Kim.
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