The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Lauren Papandony
Digital Manager AstraZeneca
The Marketing Fest Day 2
1:30 PM Case Study | Prescribing Customer Centric Communications: Embedding Digital into Traditional Pharma-Marketing
- Integrating digital campaigns, innovation, and emerging digital trends to rock the pharma-marketing-boat and enhance customer engagement!
- Explore how digital can complement traditional marketing strategies to better reach healthcare professionals and patients
- Crafting customer-centric communications while maintaining regulatory compliance.
- See how the pharma industry balances the utilisation of a field-force that visits customers face2face AND digital, to create a unified CX
2:20 PM Panel discussion | Getting the most out of your martech stack – are you utilising the solutions that your organisation uses to their full potential?
- Understanding the common inhibitors to making the most of your marketing stack
- Ensuring seamless integration between different marketing technologies to enhance data flow and operational efficiency
- Exploring best practices for training and empowering your team to fully utilise the capabilities of your martech stack, to ensure consistent and effective usage across your organisation
Check out the incredible speaker line-up to see who will be joining Lauren.
Download The Latest Agenda
