In his New York Times bestseller Atomic Habits, James Clear reveals how a 1% improvement can lead to transformative results. In our session, you'll discover how we adopted this philosophy to revolutionise messaging for retention use cases, such as resolving declined payments. By leveraging conversational AI to engage with subscribers in a human-like way and enhancing the customer experience, we achieved a fivefold improvement in retention, resulting in over $1 million a year in saved revenue. Join us to learn how you, too, can apply these strategies to boost customer retention and grow your subscription revenue.