The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Matthew Stuckings
CRM & Data Manager Lovisa
The Data & IT Expo Day 1
2:00 PM Case Study | How Lovisa crafts a data-driven communications strategy through their emails, SMS and push notifications
- Integrating data from various sources that creates a cohesive communication strategy optimising the various channels that your organisation uses for increased customer engagement
- Using data analysics to tailor communications ensuring that the right message reaches the right customer at the right time through the most effective channel
- Using data insights to track and analyse the performance of different marketing strategies interate to maximise effectiveness
3:00 PM Panel discussion | Enhancing the consistency of your customer journeys through cross channel integration
- Implementing unified customer identity management to maintain consistency across channels and touchpoints
- Optimising cross-channel marketing campaigns based on insights derived from integrated data
- Measuring cross-channel attribution to understand the impact of integrated strategies on customer engagement and conversion rates
Check out the incredible speaker line-up to see who will be joining Matthew.
Download The Latest Agenda
