The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Roger Lee
Head of Digital Brand Collective
The Marketing Fest Day 1
1:30 PM Case Study | How Brand Collective manages 16 brands across multiple channels and maximises brand performance through data-driven strategies in paid and affiliate marketing
- Leveraging data to understand the effectiveness of different sources and audience touchpoints.
- Successfully launching new brands in a challenging retail environment, focusing on differentiation and telling the compelling stories associated with each individual brand
- Explore how data analytics drives decision-making in paid digital and affiliate advertising, ensuring that marketing efforts are aligned with customer needs and preferences for maximum impact
Check out the incredible speaker line-up to see who will be joining Roger.
Download The Latest Agenda
