The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Ruth Haffenden
Chief Marketing Officer Boody
The Marketing Fest Day 1
10:30 AM Case Study | Ensuring consistent and unified brand positioning across Boody’s digital and in-store experiences
- Discovering how Boody ensures a seamless customer experience through their online shopping experience, reinforcing their unique brand tone of voice through their packaging, social media responses and unboxing experiences
- Maintaining consistent positioning, experiences and messaging from in-store staff while retailing through online and physical marketplaces
- Exploring how Boody is preparing to launch shapewear in a way that complements their body-positive and inclusive brand narrative, shaping the messaging to avoid conflicts with their established brand story
The Marketing Fest Day 2
2:20 PM Panel discussion | Getting the most out of your martech stack – are you utilising the solutions that your organisation uses to their full potential?
- Understanding the common inhibitors to making the most of your marketing stack
- Ensuring seamless integration between different marketing technologies to enhance data flow and operational efficiency
- Exploring best practices for training and empowering your team to fully utilise the capabilities of your martech stack, to ensure consistent and effective usage across your organisation
Check out the incredible speaker line-up to see who will be joining Ruth.
Download The Latest Agenda
