The Ultimate Destination for Customer
Experience, Marketing & Data Professionals!
18-19 Sept, 2024 | International Convention Centre, Sydney
Sabrina Douglas
Head of Marketing - Brand and Customer Experience Big W
The Marketing Fest Day 1
3:00 PM Case Study | Dive into the detailed case study of Big W’s first new store in 20 years, examining the use of customer journey mapping to build tangible brand experiences and proof points that resonate with customers
- Developing and implementing customer experience (CX) elements that provide compelling reasons for customers to choose Big W over competitors
- How Big W brings brand strategies to life across digital and in-store environments, leveraging brand strategy and design collateral to create a consistent and engaging customer experience
- Delivering brand consistency, tone of voice, and brand activations, creating impactful touchpoints that enhance customer loyalty and engagement
Check out the incredible speaker line-up to see who will be joining Sabrina.
Download The Latest Agenda
