Our Work
Helping You Win Your Next Piece Of Business
Take a look at some of the different activations that we’ve developed for our key clients.
Want to see more case studies? Get in touch now!
E-Book & Reports
The Brief
- Create brand awareness around Salesforce Service Cloud within ANZ market and Customer Experience job profiles
- Educate the market on Human Centric Services and how organisations can integrate technology intelligently and cleverly, customizing it to be more human centric and provide better CX for customers
- Demonstrate thought leadership through customers of Salesforce Service Cloud
- Generate 100 active leads from the target market
Our Product
E-book content creation and active lead generation campaign
Our Services
- Content development, production and design
- Target campaign to Customer Experience database
- Active lead generation
- Dedicated delivery and support team
The Outcome
- 268 active leads generated
- 62% at Manager seniority level and above
- $925,000 sales pipeline generated from leads
"It's been a great experience working with IQPC Australia on developing the Human Centric Service eBook and the accompanying promotional campaign that followed. Not only did we recieve a volume of leads that was almost double to what we expected but the quality of the data was superb. I will certainly book this style of program again."
Multi-Product Campaign
The Brief
- Create brand and capability awareness within the Field Service industry in ANZ
- Demonstrate thought leadership through interactive, end-user led content
- Nuture leads through multiple digital products, formats and touch points over a year-long campaign
Our Product
Multi-product solution, integrated marketing campaign including webinar, report, online event presentation, Virtual Interactive Discussion Group (VIDG)
Our Services
- Targeted campaign to field Service Management Database across 8 month campaign
- Content development, production and design on Field Service Management in the age of the CoronaVirus Report
- Webinar panel content curation including 3 end-user panel participants
- Online event presentation at the FSM in the age of COVID-19 online event
- Account Based Marketing audience delivery campaign
- Lead profiling and confirmation of 12 senior prospects
- Active lead generation
- Engaged lead generation
- Priortised lead generation and activation
- Dedicated delivery and support team
The Outcome
- 183 active leads generated on webinar
- 44% engaged leads generated on webinar
- 300 active leads generated on online event
- 50% engaged leads generated on online event
- 111 active leads generated on report
"Just want to drop a quick note to say THANK YOU. The webinar was very engaging. Really well done. Many thanks for all your support! Really appreciate it"
Online Events
The Brief
- Looking to expand presence in the ANZ market and fill sales pipeline
- Demonstrate thought leadership and the ThoughtExchange platform capability through and interactive format
- Generate leads from HR, L&D, departments from Higher Education and Enterprise Corporate sectors
Our Product
Two Online event presentations to the Corporate Sector and Higher Education sector thats integrated the ThoughtExchange platform and allowed live audiences to engage with it.
Our Services
- Individual marketing campaigns to higher education and corporate HR/L&D
- Online event presentation at the Online & E-learning in the age of Covid-19 Online Event
- Online event presentation at the Employee Experience & Learning Week Online Event
- Active lead generation
- Engaged lead generation
- Dedicated delivery and support team
The Outcome
- 1,349 active leads generated from Higher Education target market
- 54% engaged leads generated from Higher Education target market
- 518 active leads generated from Enterprise/Corporate target market
- 45% engaged leads generated from Enterprise/Corporate target market
"Working with IQPC Australia team on their digital events has been a great experience. The team is very organised and keen to ensure that we felt supported through the program. There was a pre-conference run through to ensure our comfortability on the platform and we had our lead list within 24 hours of the conclusion of the event. No question was too inane and we had great participation in our software frmo the event attendees. Overall, a great sponsorship experience"
Virtual Interactive
The Brief
- Engage with senior prospects who have an active requirement for remote work solution
- Generate leads from a target list of account in the Field Service and workplace target markets
- Demonstrate thought leadership and capabilities in a networking format
- Develop a deep understanding of the prospect to support sales team follow up
Our Product
2x Virtual Interactive Discussion Group (VIDG) Packages to two different audience profiles, engage 20 prospects in small groups of 5-6 across 1 hour meetings.
Our Services
- Curate VIDG session on Virtual Support: Leveraging the best tools for remote connectivity and improved customer assistance
- Account Based Marketing audience delivery campaign
- Lead profiling and confirmation of 10 senior prospects
- Prioritised lead generation and activation
- Dedicated delivery and support team
The Outcome
- 1 hour discussions to understand the challenges and priorities of participants
- Two-way conversations around their requirements and objectives
- 20 prioritised leads generated who understand more about LogMeIn solution for meaningful follow up discussions
"This was a great session, thanks so much for making it happen."